Pizza Express uses Mobile Technik for experiential drive

Pizza Express is using a Mobile Technik-designed trailer to deliver a fresh pizza experience to festivals and events this summer.

Pizza Express uses Mobile Technik for experiential drive
Pizza Express uses Mobile Technik for experiential drive

The trailer is due to stop at Bestival on 11 to 13 September and features a "comprehensive preparation area" for the pizzas.

Each one is cooked in a specially designed conveyer oven, which passes the pizzas through at a certain speed and temperature that ensures "complete consistency of the output".

"The customer serving counter is made of granite to link back to the iconic marble tables in our restaurants and the overall effect is instantly recognisable as being Pizza Express," said Pizza Express project manager Keith Roberts.

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