Pomroy joins after four years working with Comic Relief, where he created event strategies including the Sport Relief Mile, and celebrity challenge events such as the Red Nose desert trek, the Kilimanjaro climb and David Walliams’ marathon swim up the Thames.
Pomroy’s arrival will see Heidi Truman assume the newly created role of project director, Olympics and major events at the agency.
Pitch managing director Juliet Slot said: "Boris’ expertise in delivering high profile, large scale events will further enhance the excellent events offering Pitch can provide to existing clients, in addition to other businesses looking to engage consumers through events or experiential activity."
Since its creation a year ago, Pitch’s events division has worked for clients including Heineken, Royal Ascot and Musto.
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