Situated within the main atrium of the shopping centre, the pop-up is complete with red branded deck chairs and umbrellas, wine barrels that function as tables and a bar at its centre.
Shoppers can choose to cool down with a glass of Pimm’s, Pimm’s Cider or Prosecco, the latter of which is served with strawberries and cream.
The summer-themed pop-up opened its doors on Monday (29 June) and shoppers will be able to sample the bar's beverage offering until 12 July.
Pimm's kicked off its summer campaign at Chelsea in Bloom in May, where it worked with Grosvenor Events to creat a giant teapot installation.
Pimm's has joined a series of other brands to activate at Wimbledon, and it has partnered with All Bar One to create the All Bar Wimble One concept.
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