The lounges are comprised of four chairs, each of which features an iPad and in-built headphones, as well as new audio technology by Subpac, which is encased in the back rest cushion of the chair.
The Subpac technology operates by transfering low frequencies directly to the body, which allows people to feel the bass in each song and subsquently enhances their overall listening experience.
The Sennheiser Blue Lounge app enables users to search for music by genre and artist, and it features tracks from Westfield Presents’ more than 1,000 artists, with a new individual or band to be featured each month.
The Westfield Presents initiative is designed to foster new talent, providing people with the opportunity to perform in front of large audiences at both Westfield London and Westfield Stratford.
Westfield Stratford is set to receive the Sennheiser Blue Loungers later in the summer.
Myf Ryan, Westfield director, said: "The four Blue Lounge stations are a great example of merging technology and retail together to enhance the in-store experience for shoppers. The music and entertainment platform at Westfield is an integral part of our retail offer and attracts world-class brands such as our preferred audio partner, Sennheiser."
Gemma Robinson, collaborations manager EMEA at Sennheiser, added: "We’re excited to be taking our partnership further with these instalments. Sennheiser is a huge advocate of up-and-coming artists and new music, so what better way to support breakthrough acts than putting them in front of such a highly diverse, aspirational and opinion-forming consumers."
The Blue Lounges form part of Westfield’s three-year agreement with Sennheiser, where it is the preferred audio partner.