In pictures: Wella's TrendVision final delivers immersive performances

Wella Professionals hosted the final of its annual TrendVision Award at The Roundhouse in London on Monday (5 October).


More than 800 Wella customers and hairdressing professionals attended the awards evening, which included hair displays by the industry's top talent. 

The Trilogy show kicked off the performances with a three-part show. Hob Academy delivered ‘Roxy’, a Studio 54-inspired performance, meanwhile Marc Antoni presented ‘Pure’ with screen imagery inspired by the natural beauty of peacock feathers. The show culminated with ‘Refraction’, an avant-garde performance by Sanrizz.

Industry legend Patrick Cameron unveiled a show that had not yet been seen in the UK, having previously been delivered on only one occasion in Monaco. Sheila Jackson, Wella's education and events manager, UK & Ireland, told Event: "It was all about how every girl wants to be a princess".

Finally, Wella’s own Sebastian Professional brand unveiled its ‘Metamorphik’ show, created by Cult, which showcased the company's latest products and featured a live rain curtain.

The event culminated with the unveiling of the TrendVision Award 2015 UK and Ireland winners across the Colour Vision and Young Talent categories, along with the new People's Choice award, which was voted for online, followed by performances from All Saints and DJ Sonique. 

Agency WRG was behind the event’s production, meanwhile Andy Turner handled the choreography and creative direction. 

Jackson said: "The event is now in its 12th year and we have been at the Roundhouse for eight years – the plan is to continue to create an event that inspires and motivates hairdressers each year."

L'Oreal spoke to Event about the brand's plans for its Colour Trophy event for hairdressers in June, following the execution of its 60th annual final event. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs