In pictures: Volvo's sailing simulator at Cowes Week

Visitors to this year's Aberdeen Asset Management Cowes Week have been learning to sail in Volvo's sailing simulator.


The auto brand is official car sponsor of the Isle of Wight event, which opened on 6 August and comes to a close tomorrow (13 August).

The simulator utilises a fully rigged RS Tera dinghy, which then simulates the life-like motion of a boat. Members of the British Sailing Team have been on hand all week to provide expert tips on how to sail or hone their skills.

Other experiential activities from Volvo at the event include a remote control racetrack modelled on a Scandinavian landscape with mini Volvo cars which attendees can race against each other, a cut out headboard for photo opportunities and face painting.

Children and families have also been taking part in Volvo's treasure hunt, finding the hidden clues within the Volvo stand.

English sparkling wine brand Nyetimber, activity clothing retailer Musto and Fever-Tree have also staged brand experiences at this year's event.

See pictures of Volvo's Scandinavian hideaway at Camp Bestival (28-31 July).

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