In pictures: Virgin Sport hosts taster session ahead of fitness festival

Virgin Sport hosted a mini-festival head of the launch of its Hackney Festival of Fitness, to get the local community moving together.


The 'taster session' was to prove that working out can be fun and is always inclusive; the event featured Chasing Lights Collective founder Chevy Rough giving training tips and drills on how to run expertly. Fat Buddha Yoga held bite-sized yoga sessions for all abilities, alongside Drumworks who provided the soundtrack. The ‘taster session’ aimed to put the Hackney community at the heart of the event and showcases the potential of social sport ahead of the event itself.

The Virgin Sport Hackney Festival of Fitness on 30 April aims to be a momentum-fuelled day full of challenging fun. Virgin Sport, a new company that will run a series of sports festivals and events, was launched earlier this year.

The day will feature the Hackney Half-Marathon, a new 5.5k run (with a buy one get one ticket option so you can bring a friend), and free fitness and yoga classes throughout the day on the Hackney Marshes.  The festival also celebrates the Hackney host community, with local entertainers, live artwork installations, bands, DJs and some of East London’s best food and drink.

In January, fitness brand Virgin Active launched a music-themed activation called 'Sweat Band', which took place at London's Leicester Square underground station.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs