The brand took its 'Warmth Pods' on tour, visiting train stations, including Edinburgh Waverley on 16 January, Manchester Piccadilly on 18 January and London Waterloo on Friday (20 January). The pods created a warm, quiet personalised sanctuary where commuters could kick back and relax while waiting for their train, offering a personal cocoon of warmth.
Each pod featured a control pad, which enabled the user to change everything from the lighting to the temperature, to create their own personalised, home away from home.
The brand also staged a week-long cinema experience in Manchester's Piccadilly Gardens, which involved a heated, giant bean bag which was awarded a Guinness World Record.
Alice Woolley, marketing director at Vaillant, said: "Warmth Week is proving more and more popular with consumers each year, which is why we are thrilled to be making it even bigger and better this year."
To celebrate Warmth Week last year, Vaillant toured a smile-activated vending machine around the UK last week. Westfield shopping centre hosted a technology showcase last year, with British Gas displaying its Hive Acting Heating system, and products from smart energy to Boiler IQ, as well as offering a virtual reality experience showing how a truly connected home can wor
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.