In pictures: Universal creates Secret life of Pets selfie experience at Westfield London

Universal Pictures promoted its Secret Life of Pets movie at Westfield London over the weekend (25-26 June) with an interactive selfie experience.


To celebrate the release, shoppers were invited inside a pop-up marquee on the lower Southern Terrace where brand ambassadors helped match them to one of the film's characters and create their own mini-trailer using green-screen technology.

The images were displayed on the big screen at Westfield London’s Eat Street as well as being emailed to each participant to share with friends.

Produced by the same team behind Despicable Me, The Secret Life of Pets is a comedy about the lives our pets lead after we leave for work or school each day.

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