Forming part of its biggest marketing campaign to date, Unidays encouraged students to ‘spin to win’ for the chance to enter the container and win prizes by taking part in a secret challenge.
The brand is looking to reinforce its position as the go-to destination for student discounts on brands such as Apple, Spotify and McDonald’s.
Jay Luddit, marketing director for Unidays, told Event: "More than 3,000 students turned up to our shipping container tour this week, with 500 of them winning the chance to enter our ball pit to search for the golden balls and claim one of our great prizes.
"It caused a great stir in both Birmingham and Cardiff and helped us to really engage with our core market on social too. We’re really pleased with the level of engagement generated and hope to do something like this again in the near future."
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