The train houses the Henri Delaunay trophy, as well as an on-board exhibition that spans five different carriages. Each has a different immersive element that is designed to excite football fans of all ages.
Inside the first carriage, visitors can take a photo with the trophy and hear cheering crowds from the Stade de France.
The second is a locker room filled with memorabilia from the French team and past tournaments. The tournament’s new football, made by Adidas, is also on display within the space.
Inside the third carriage visitors can hear David Guetta’s official UEFA 2016 song and record their own version to share on Facebook, meanwhile the fourth carriage, which is designed for younger fans, displays the flags of countries competing at the championship. There will also be a display of former UEFA mascots alongside this year’s choice, Super Victor.
VIP events will be held in the final carriage, which features major sponsors from the tournament.
Outside of the train, brand ambassadors will entertain those who waiting in the queue.
The train will visit 25 cities throughout France, including the championship’s 10 host cities, until 9 June – one day before UEFA 2016 kicks off.
David Atkinson, managing partner at Space, said: "The Euro 2016 Trophy Tour will galvanise French and European anticipation and excitement around the Championships and we’re proud to have been granted the chance to create it.
"The attraction builds and builds with each experience and delivers the perfect appetiser for what is sure to be a thrilling tournament in 2016. The ambition from UEFA to reach the widest possible audience will surely be delivered both live and through the digital and social activity created on the tour."
Last month, Mastercard told Event it would activate via a number of fan zones and one-off 'priceless' events at the UEFA Champions League final in May.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.