In pictures: Transformers roadshow in Birmingham

Hasbro's Transformers summer tour arrived at Birmingham's Bullring shopping centre yesterday (18 August).


Running for four days, until the 21 August, the activation is offering consumers the chance to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots

The interactive experience is immersing fans in the world of the iconic robots. Visitors will be able to play with the latest toys, including new remote control models, put the latest Transformers apps and video games through their paces, and watch episodes from the hit TV series Transformers: Robots in Disguise.

The tour will next visit the Big Feastival in Oxfordshire from 26-28 August, while Optimus Prime and the crew will also visit Kidtropolis at London ExCel from 25-27 October.

McDonald's teamed up with Hasbro earlier this year for a Monopoly experience while the brand also announced a tie-up with crowdfunding site Indiegogo to give games designers the chance to bring their ideas to life. 

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