In pictures: Three Mobile gives away free holidays

Mobile network provider Three staged a travel agency pop-up at Westfield Stratford, fronted by television personality Joey Essex.


The activation, which took place on Friday (12 August), was based around giving away free holidays to members of the public. In order to be in with a chance of winning, guests who visited the pop-up had to tell Essex their best holiday story. 

Essex is fronting Three’s Feel at Home campaign allowing customers to use their phone abroad at no extra cost in 24 new destinations from September.

The activation was created by agency Mission. Three Mobile has also worked with agency Brand & Deliver, which provided content and production services at Three’s large-scale events. Earlier this year, Three created a pop-up ski lodge for Austria's Snowbombing festival.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs