In pictures: Thorntons unveils sensory chocolate experience

Thorntons teamed up with Bompas & Parr to deliver a unique chocolate tasting experience within its Westfield Stratford store yesterday (28 January).


Central to the event was a dome-like structure known as the ‘taste pod’, which featured ambient lighting, music and scents designed to enhance the chocolate experience.

Participants were asked to take a seat in a cushiony chair and look into the dome, at which point they took part in a taste profiling exercise, where flavours such as sweet, salty and bitter were sampled.

Upon completion of the task each individual's ideal balance of flavours was identified, and they received a chocolate sourced from Thorntons’ Continental collection in response.

The chocolate could be consumed either in the taste pod, within the store or to take-away. 

The free experience sought to promote the chocolate brand’s Continental collection, which has recently been re-launched and includes five new flavours.

Stay tuned for Event's exclusive video interview with Thorntons' brand manager.

More: Thorntons partners with Bompas & Parr for taste pod experience

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