The free exhibition for man’s best friend, created by artist Dominic Wilcox, welcomed 400 dogs and their owners over two days, on 19 and 20 August.
Artist Dominic Wilcox was commissioned by More Than Pet Insurance to imagine and create a series of contemporary works that wouldn’t look out of place in the Tate Modern, but were made specifically for the enjoyment of man’s best friend.
The interactive exhibits for dogs included ‘Cruising Canines’ – an open car window simulator where a giant fan wafted a dog’s favourite scents, such as raw meat, fish, smelly socks and old shoes, through the air as dogs popped their heads through the windows of a pop art style car.
Also on display at the exhibition was ‘Dinnertime Dreams’ - an oversized 10ft dog bowl filled to the brim with more than 1,000 play balls made to look like dog food. In addition to creating interactive installations for dogs, Dominic Wilcox curated a selection of original paintings and multimedia exhibits for dogs to admire by collaborating with a collective of five other British artists. Each of these works was created in a dog’s grey-yellow-blue colour vision, while also being scented with aromas dogs find irresistible, displayed at the base of the gallery’s walls to meet a dog’s eye level.
All of the exhibits on show were grounded in animal science, with consultancy from veterinary experts on the type of mental and physical stimuli that are the most beneficial to a dog’s health and wellbeing.
The art exhibition for dogs is part of More Than's #PlayMore campaign, which encourages owners to spend more time playing with their pet, while also inspiring them to find new ways to ensure they stay emotionally happy and physically healthy.
George Lewis, head of pet insurance at More Than, said: "We’re committed to ensuring pets everywhere get plenty of mental and physical stimulation owing to the important benefits this has on their long-term health and wellbeing. Our exhibition for dogs set out to celebrate this fact by not only offering an enjoyable form of exertion for dogs, but also helping owners discover new and innovative ways to keep their four-legged friends entertained."
Check out our Eventographic on Dogs Trust Microchippy, where canines and humans were able to dine together at a special pop-up hosted this year by charity Dogs Trust.
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