In pictures: Tesco's Star Wars experience within UK stores

Tesco celebrated the impending arrival of the Star Wars: The Force Awakens film by hosting a range of themed activities over the weekend (12-13 December).


Agency N2O devised a 'Star Wars adventure' for fans at 268 stores in locations such as London, Manchester, Bristol, Edinburgh and Glasgow.

Fans were invited to take part in themed treasure hunts, create Star Wars masks and visit the creative station, which hosted colouring-in activities and Lego building. 

N2O’s brand ambassadors were on hand to showcase the new Bladebuilder Lightsaber product. Attendees were invited to try out the new offering, which allows consumers to mix and match Lightsaber pieces to make their own creation.

There were also opportunities to peruse the supermarket chain’s range of Star Wars paraphernalia, which includes clothing, toys, gift sets and groceries such as Kellogg’s cereal and Star Wars celebration cakes.

Fans were encouraged to don a Star Wars costume and head down to their local store throughout the two-day event, which ran from 9-5 on Saturday, and from 10-4 on Sunday. 

More Star Wars activity:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs