A blue artwork complete with the Tennent’s logo, music notes, stars and "the heart of T in the Park" tagline covered Saint Luke’s, a recently converted church and one of Glasgow’s newest music and arts venues, as more than 500 guests made their way into the building for the festival’s 2016 launch party.
Brightly coloured, branded light installations could be found inside the venue, and pop-up bars served Tennent’s beverages. The event also saw appearances from Paolo Nutini, Frightened Rabbit and The Twilight Sad.
The activity followed T in the Park’s line-up announcement, where Calvin Harris and The Red Hot Chili Peppers were revealed as the headline acts.
Tennents' sponsorship agency Material UK was behind the projection mapping stunt, as well as the bespoke light installations and pop-up bars within Saint Luke’s.
T in the Park will take over Scotland's Strathallan Castle from 8-10 July this year.
Tennent's branded destination at last year's T in the Park festival featured a tattoo parlour and dance floor, and its bar was staffed by 12 people.