The day was opened by Pauline Ploquin, chief operating officer of US-based agency Struck, who flew in from Salt Lake City, Utah, to share her thoughts on the ‘Art of Collaboration’ where she drew on her experiences of being involved in the 2002 Olympic Winter Games creative team.
Another highlight was keynote speaker Bobi Carley, commercial director of Disneymedia+ UK & Ireland, who revealed how her 25-strong team integrate ad sales, promotions and marketing solutions teams and collaborate with aligned brands such as Sky, British Airways and Iceland to share Disney’s content.
The event featured a mix of plenary and breakout sessions, giving delegates a choice of three content strands: content and channels, technology and innovation and business and ideas generation.
Sessions included ‘how does client and agency collaboration maximise channel and content success across comms, live and digital delivery’ with Sharon Bennett and Olivia Lory-Kay from CTN Communications. A Story a Day by Ezri Carlebach showed delegates that telling stories is essential for good business.
Dean Van Leeuwen, founder of Tomorrow Today, rounded off the day with a humorous presentation looking how a generation gap influences attitudes and behaviours.
Marco Forgione, EVCOM chief executive, said: "Olympia London provided a spectacular venue and backdrop for a day of superb content and inspiration with vibrant debate, discussion and conversation throughout the day. I was delighted to see a broad range of our industry and membership participating."
Nick Graham, head of sales at Olympia London, added: "It's been amazing to host an event that's so relevant to our industry times. With experiential changing the way brands are leveraged, it's been great to find out the latest technologies, collaborative tools and thinking from those at the top of their sectors here at Summer EVCOM."
The day concluded with EVCOM Fest, which provided a mix of entertainment, comedy, magic, food and drink.
Summer EVCOM 2015 will be held at the ACC, Liverpool from 1-3 July.
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