The brand’s interactive exhibition stand sought to raise awareness of its new product offerings, as well as educate and inform visitors about coffee and the art of coffee brewing.
Hot and cold beverages from new brand, Starbucks Reserve Espresso, were available, meanwhile the brand’s new cold brew coffees were served up at the Cold Brew Bar.
Visitors were able to sample a series of different Starbucks coffee varieties and take a batch of fresh beans home with them at the Coffees of the World Scooping Bar. The bar was headed up by a Starbucks representative who provided tips and advice for making great-tasting coffee at home.
Starbucks also recruited its 2015 barista champions, who hailed from all over the UK, for the stand. They were on hand to teach attendees about latte art and provide tips for making coffee.
The stand was the work of Fuse Sport + Entertainment and brand experience agency Clink Clink.