In pictures: SodaStream opens drinkable art pop-up

SodaStream has launched an experiential campaign, 'Let's Play', which sees the UK's first drinkable art installation pop-up in Regent's Place, London.


'Let’s Play’, which launched yesterday (7 June), and runs until 7pm today (8 June), is encouraging the public to enjoy fresh sparkling water on tap.

The activation supports the brand’s recent £2m TV ad campaign and brings to life its ethos of making water more exciting.

The sculpture was created by artist Emmet Kierans and uses an extensive range of colours to highlight SodaStream’s extensive range of flavours.  

Rachel Smith, head of marketing at SodaStream UK, said: "With five million Brits admitting that drinking water is one of the most boring and mundane tasks in life, we wanted to shake things up a bit.

"Recent research also revealed that, alarmingly, four million Brits haven’t had a glass of water in over a week and we want to highlight how easy and fun it can be to hydrate with sparkling water and SodaStream’s extensive range of flavours."

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