Tinie Tempah, rapper and founder of the music label, performed at the event alongside DJ Charlesy, Siobhan Bell and Mike Skinner. Bespoke Smart cars were on put on show for guests to pose alongside.
The party welcomed VIPs such as Lydia Bright from The Only Way Is Essex, and also included the screening of Smart Disturbs London – The Documentary. The film follows on from content also produced as part of the partnership: Smart Disturbs Ibiza, Smart Disturbs Festivals and Smart Disturbs Fashion.
The collaboration aims to put Smart’s Forfour car in front of an audience that may not have considered the brand before.
Havas SE Cake handled event production on the night, while PrettyGreen managed the PR.
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