In pictures: Samsung and Vodafone host exclusive Olly Murs gig

Samsung and Vodafone partnered to present an exclusive gig for Olly Murs fans last Friday (8 May) at The Hospital Club in London's Covent Garden.


The concert was a celebration of the brands' joint headline sponsorship of Murs' Never Been Better tour of the UK and Ireland.

Agency Undercurrent produced the event for 200 competition winners. On the evening, all on-site teams used Samsung devices to check-in guests and capture the night in pictures and film.

Screens from the technology company displayed a live social media dashboard, and the online reach of the event was measured at eight million. To be in with a chance to win signed merchandise, guests were encouraged to share their experience with the hashtag #GS5OllyMurs, in reference to Samsung's new Galaxy S5 model.

Consumers who purchased the handset throughout February and March via the Vodafone retail channel were given the opportunity to win a pair of tickets to Murs' nationwide tour.

Damian Clarke, managing director of Undercurrent, told Event: "This final activation of the three-month, fully integrated campaign has proved to be a fantastic success for Samsung and Vodafone. KPIs have been hit across the board and it has been a pleasure working with the product, retail, digital and social teams in both businesses."

More: Undercurrent launches experiential tour for Samsung and Vodafone

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