The Samsung and O2 tour will involve a branded double-decker bus visiting nine shopping centres in the UK to showcase Samsung's latest mobiles, tablets and wearables, as well as offers that are available in O2 stores.
The tour will include performances from a Christmas choir, Christmas card-making sessions and a photobooth with festive props, provided by Megabooth.
Marketing communications agency TC Communications is behind the creative content of the campaign, while brand experience agency Undercurrent has organised the logistics of the tour.
The #O2SamsungSleigh tour will get underway at Surrey Quays Shopping Centre in London today (28 November), ending at The Trafford Centre in Manchester on 8 December.
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