The pop-up was organised by the brand’s in-house events team. More than 2,500 members of the public were invited to sample the new low-calorie drink throughout 20 September by picking a can off the wall installation.
Prizes were on offer to visitors, including a weekend trip to New York. Online fans of the drinks brand were also given the chance to enter the competition by sharing a picture of a Coca-Cola Life ‘moment’ online using the hashtags #CocaColaLife and #comp.
The company described these moments as "something you do every day, like walking your dog in the park at sunrise, to an unforgettable experience on a holiday or something that you long to do in the future".
Huntington-Whiteley said: "I am really excited to launch Coca-Cola Life. With the Coca-Cola Life pop-up boutique we are inviting people to recognise and celebrate those moments as well as create new personal experiences."
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