The H2Only Bar opened for one day in London’s Shoreditch. Working with PR agency Red Consultancy, the bar featured just one cold water tap and cups for drinking.
The experiential activity formed part of the RNLI’s wider H2Only campaign, which is encouraging consumers to give up drinking everything but water in order to raise funds for the charity.
It was also designed to raise awareness of the ‘fourth emergency service’ inland, where only 60% of people are aware of the charity. Water was free to all visitors at the pop-up.
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