Those looking for a festival make-over were invited to head to the Rimmel and Elle Beauty Cupboard, where they could also find out about the make-up brand’s latest product, while Southern Comfort brought its 19th Hole activation, featuring a crazy golf course, to the Isle of Wight festival for its final summer appearance.
Budding rock-stars were invited to try out the new Guitar Hero Live game ahead of its launch next month, with some talented individuals hand-picked to experience its VIP area, complete with a rider, music journalists and adoring fans.
Other activity came from STA Travel, which hosted its first-ever pop-up hostel, with two lucky festival-goers offered the chance to stay there for the weekend.
Tia Maria was there with its Cool Beans milk float, where its offered free face-painting, drinks and the chance to shake things loose on its mini dancefloor, while Jägermeister welcomed attendees to its Jägerhaus, devised in collaboration with agency Frukt, which featured its own in-door and outdoor bar space and special DJ sets.
Nando’s Cock o’Van featured musical appearances from the likes of Ray Morris and Seafret at its Rule the Roost activation, while shoe brand Schuh was offering a free photo opportunity at its activation. Media brand The Huffington Post was also offering yoga sessions at its tent in the Slow Motion area.
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