In pictures: Replay launches The Flexibles with creative experience

Fashion brand Replay launched The Flexibles denim collection with a creative experience in The Old Selfridge's Hotel in London on Tuesday night (17 May).


Wonderland Events brought the 'spirit of Replay' to life with a multi sensorial experience to highlight the key features of its new 'active denims' range.

Through choreography it created an innovative and visual link between the acro-sport performances and the Hyper range being showcased at #TheFlexibles by Replay event.

The start of each performance activated the relevant product display.

Guests at the event included the national press, as well as brand ambassadors Neymar Jr. and Alessandra Ambrosia and DJ Daisy Lowe.

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