Located at the Southbank Centre in London as part of the venue’s Winter Festival, the two-tiered lodge has been inspired by winter in Sweden. Kru Live was selected to provide staffing at the event for invited guests.
The Scandi-style lodge has been furnished with traditional fire pits and classic Swedish furniture and will serve up authentic food from the country alongside a range of Rekorderlig in bottles or on tap.
Guests will be encourage to sample the winter cider offering both hot and cold, sharing their favourite on social media using the hashtag #HotOrCold. A selection of specially-created winter cocktails, crafted by Rekorderlig brand ambassador Joel Persson, will also be available to try.
On Thursday and Friday evenings, Swedish DJs will perform setlists designed to create an electric atmosphere in the pop-up. The brand will also hold giveaways of branded handwarmers at key times of the day to ensure guests stay warm and remember their experience after the lodge closes.
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