In pictures: Popchips hosts evening of fiery fun

Popchips hosted an evening of fiery fun to celebrate the launch of its new Popchips Ridges Crazy Hot flavour.

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The event took place at 19 Greek Street in Soho last night (23 March), where guests were treated to comedy sets from spoof artists Deliciously Stella, tried their hand at voguing classes with voguing expert Jay Jay Revlon and got makeovers from drag expert James Adisai, as well as sampling Popchips and a range of cocktails with a 'crazy hot' theme. The event was organised by Mischief PR.

Stars of Made in Chelsea attended the event, with Sam Thompson and Tiffany Watson showing off their voguing moves on the dancefloor with Revlon. Television presenter and fashion favourite Ashley James also attended the event. 

Last year, Walkers Crisps opened a hidden pop-up celebrating the brand's new range of sandwich flavours. For the 2016 Uefa Champions League, Pepsico-owned crisp brand Lay's embarked on a 'Cheer for your favourite' marketing campaign, which included experiential.

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