The event marked the launch of the brand's new 200ml and 300ml glass bottles, and it forms part of a campaign by Pepsi Max’s manufacturer Britvic.
Upon entering the underground venue, on-trade industry guests were greeted with an immersive Pepsi Max experience, starting with a performance from an MC.
The main event of the night was a fusion of ‘Rebel Bingo’ – a combination of clubbing, number calling and a stage show – and ‘The Max Night Ballers’ – a freestyle basketball game.
Three rounds of the bingo-basketball fusion were played, hosted by mixologist Jake Burger.
The Pepsi Max bar provided guests with a taste of the bottled drink, alongside vermouth, brandy, tequila and bourbon.
RPM set the ‘twisted genius’ theme with a twisted bottle installation, sports netting and chains, meanwhile brand imagery was displayed throughout the venue.
Jo Spencer, brand director at Britvic said: "The event perfectly complemented the fresh and modern design of the new Pepsi Max glass bottle. It struck an ideal balance between providing fun entertainment and information on the new glass bottle to our key on-trade community."
Dom Robertson, managing director, RPM added: "We wanted to design an experience for the decision makers of the industry to come and enjoy the new product and last night was ideal."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.