In pictures: Oreo launches first ever flavour mobile

Reality TV star Joey Essex launched the new Oreo Flavour Mobile on London's Southbank today (26 August).


Designed to celebrate the release of its new mint and limited edition strawberry cheesecake varieties, the Oreo Flavour Mobile is travelling across the country this autumn, bringing a little bit of wonder to the everyday and making the ordinary extraordinary with its Oreo recipes, samples of the Oreo flavours range and a kaleidoscopic interactive experience. 

Essex was the first to experience the iconic cookie’s specially designed Flavour Mobile and sample the wonderfilled range of Oreo flavours this morning. In addition to samples of the new flavours, he also tried out the Flavour Mobile’s recipe randomiser which dispenses treats made from the two newest flavours; Oreo rocky road, cool mint Oreo cookie balls, Oreo strawberry mousse cake, and Oreo mint tarts.

Essex said: "I love Oreo cookies, there’s always a packet on the go in my house. My favourite at the moment is definitely the new limited strawberry cheesecake flavour, so when I was given the chance to be the first person to try out the new Flavour Mobile, I couldn’t say no. You should definitely keep an eye out for it – it’s great fun." 

Helen Potter, senior brand manager, Oreo added: "We’re really excited to launch the Oreo Flavour Mobile where the world of Oreo flavours, including new mint and limited edition strawberry cheesecake flavours, will be brought to life for everyone to enjoy in seven major cities across the country." 

Oreo's stunt last year aimed to transfer commuters' journeys, changing staircases into slides as part of a campaign to launch its Golden Oreos product. 

Ben & Jerry's is hosting a London road tour in a VW camper van this summer, while 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs