Designed to promote the company’s new Greek style yoghurt offering, the two-day experience saw visitors pick tubs of yoghurt from trees.
People could stop by the grove, situated on the aptly named Greek Street in Soho, to sample three new flavours – Apple and Spiced Cinnamon, Lemon and Tangy Raspberry or Rhubarb and Fiery Ginger.
Attendees were also able to choose from three cocktails inspired by the new flavours – Rhubarb and Ginger Club, Raspberry and Lemon Daisy and Apple and Cinnamon Fashioned.
There were opportunities to pose for photos with a large spoon complete with the #GoGreek hashtag, meanwhile a 6'6" Greek god known as Dairyus was in attendance.
Entry was free, and it was granted under one condition – the pop-up was ‘BYOS’, meaning people were required to bring their own spoon.
Agency 3 Monkeys Communications delivered the event.
In other yoghurt news, Oykos has recruited 10 'hunky helpers' including The Only Way Is Essex star Mark Wright for its latest experience.