In pictures: Norwegian Air virtual reality experience

Norwegian Airlines and Boeing launched their latest virtual reality (VR) project in Westfield Stratford City yesterday (7 December) promoting Norwegian's low-cost direct flights to the US on the Boeing 787 Dreamliner.

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VR production studio Visualise worked on the VR experience. By wearing virtual reality headsets, participants can experience 360-degree views and the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and premium cabins from the UK to the USA.

By checking in, boarding the aircraft and landing in the US, participants will start their virtual USA holiday learning about key features of the Boeing 787 Dreamliner before being immersed in the vibrant, energetic scenes of New York, Los Angeles and Miami to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares, starting from £135. 

Norwegian is also encouraging participants to use #USAtheNorwegianWay on social media to enter into a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick. 

Henry Stuart, co-founder & CEO of Visualise said: "This project was particularly interesting for us as we also created an app that allows for remote controlling of multiple GearVR headsets for simultaneous video playback. This was necessary to ensure the activation at Westfield worked seamlessly and it’s great to utilise these skills as well as our traditional VR capabilities." 

Stine Steffensen Børke, VP marketing at Norwegian added: "Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way." 

Dentsu Aegis Network’s experiential and lifestyle arm MKTG led the creative and concept development while sister media agency Vizeum was responsible for all media planning.The pop-up is open until 14 December and is located at The Gallery in Westfield Stratford City.

Swiss International Airlines is challenging guests this month (7-9 December) to a snowball throwing contest in London's Spitalfields Market. Earlier this year, Thomas Cook Airlines teamed up with agency Catch to create its new Fantasy Flight virtual reality (VR) concept.

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