On behalf of the brand The Network created a ‘ChillOut Zone’ for competitors to relax in after the ten kilometre race, which saw around 15,000 people take part in. The area offered a place for participants to sit in comfort with their supporters on picnic benches or deck chairs.
Vintage-style tricycles filled with pick ‘n’ mix sweets, provided by Ideas Box, were positioned at either end of the zone, and brand ambassadors roamed around giving away free branded goodies as well as giving people the chance to enter a competition to win a sports gadget bundle worth £500.
Buzz Production created the ChillOut Zone-branded marquee and furniture, as well as managing the set-up and break-down of the event.
The activation was specially created for Metro's first-year partnership with Sure Run to the Beat.
Laura Creaby, marketing manager at The Network, told Event: "It was a brilliant day, the atmosphere was incredible and it was great to see so many runners taking part. We thoroughly enjoyed working with Metro to provide the ChillOut Zone and it was excellent to have so many people relaxing with us after the race, enjoying the free treats and music."
Chris Dunne, consumer marketing manager at Metro, added: "The Network helped bring to life a simple but effective idea that helped amplify Metro’s inaugural partnership with this urban running event.
"The activation created fantastic stand-out for Metro, rewarding both runners and their supporters with prizes and giveaways and creating multiple opportunities to engage with the brand."
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