The event, which took place on 27 June, was devised with agency Wasserman and is one of a series of summer screenings as part of the brand’s global focus on supporting film, young talent and innovation.
The activation was the first of three flagship brand experiences for Nespresso Club members, with a further two activations planned at the Bussey Building on 25 July and 29 August. The events are exclusive to Nespresso club members, and will see guests offered an array of coffee-inspired catering, including Nespresso coffees and Nespresso martinis.
Each location will be branded with Nespresso deckchairs and blankets, with screenings of classic and blockbuster films and photobooths will also be available. The activity will be amplified across social and online via the #ExperienceNespresso hashtag.
Simon Tracey, head of client services, experience at Wasserman, said: "Nespresso has been an official partner of the Cannes Film Festival for nine years, so its new partnership with Roof Top Film Club, a well-known and loved event in London, is a natural progression for the brand. The series of events across the summer will see young audiences interacting in an environment that is both relaxed and creative; the right space for Nespresso to engage with these newer audiences."
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