Guests including Oliver Cheshire, Rose Leslie, Jamie Campbell Bower, Christopher Kane and Michael Russo were invited to the brand’s pop-up space, which featured lounges, framed images of key tennis stars and moments, and Moët & Chandon branding throughout.
Guests were treated to champagne and canapés as they watched the tournament final, which saw Novak Djokovic defeat Roger Federer.
Moët & Chandon, the official champagne partner of the Barclays ATP World Tour Finals for the fifth year running, presented Djokovic with a golden champagne Jeroboam during the on-court podium ceremony.
The champagne brand honoured tennis icons throughout the seven-day event, by presenting them with customised Moët & Chandon champagne bottles during on-court award ceremonies.
Roger Federer and the Bryan brothers received the ATPWorldTour.com Fan’s Favourite Awards, meanwhile Lleyton Hewitt was also recognised for his career achievements.
Elsewhere, Moët & Chandon hosted a branded bar within The O2 arena, enabling consumers to enjoy the champagne.
The brand also devised an Instagram competition in association with The Sunday Times Style, where one lucky winner was granted the opportunity to play against French tennis player Sebastien Grosjean and actor Dominic Cooper in the Lacoste Tennis clinic.
More pop-up activity from Moët & Chandon: