The research was conducted on Marriott’s website Travel Brilliantly, where members of the public voted to see an LED light box headboard, a built-in selfie stick, tech-free tranquil zones, large TVs with an in-built Netflix option and a fitness station feature in the pop-up.
The guestroom elements available to vote for were inspired by designs created by five millennial influencers– TV presenter Katie Piper, England rugby player Danny Care, The Gadget Show’s Jason Bradbury, Luiz Hara from website The London Foodie and fashion blogger Victoria McGrath. Each celebrity was asked to create a room that would appeal to one of five Generation Y tribes, including fashionista mumpreneurs and social media savvies.
Based in the main atrium of the London shopping centre, the experiential pop-up gave shoppers the chance to explore and interact with the final design. There was also the chance to win daily prizes such as European hotel stays and the Marriott bed.
Marriott said that while the show room will not replicated in its hotels, it represents the kind of innovation that will inspire the future of the brand. It forms part of its 'Gen Y' research project that aims to spark debate around the future of travel.
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