In pictures: Lynx partners with Asos for summer pop-up

Unilever's Lynx will open the doors to a three-month long summer pop-up in Shoreditch on Monday (18 May).


The pop-up, named Black Space, seeks to combine style, music and culture, and promises to deliver a unique calendar of events throughout the warmer months. 

It will include a specially curated clothing collection from online retailer Asos, which will change regularly, and the brand has partnered with Backyard Cinema to host a series of movie nights within the space. 

The venue will facilitate musical performances from both established and up-and-coming artists, as well as inspirational talks from specialists across the fields of business, music, sport and more.

Renowned London barber Jack The Clipper will also be on hand to provide haircuts, and walk-ins will be accepted for all services.

Lynx is working with agency Mischief PR to launch the activation.

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