In pictures: Lush reveals second perfume-focused installation in London

Lush Cosmetics is introducing the second phase of its two-part Gorilla Perfumes installation within the Gorilla Gallery.


The latest instalment will focus on two fragrances from Gorilla Perfumes' Volume 3 collection: The President’s Hat and Stayin’ Alive. 

Visitors to the exhibition, which is located on the basement level of Lush's Oxford Street store, are being encouraged to try the perfumes while immersing themselves in the individual stories behind each fragrance.

The activity aims convey the idea that perfume is art. Mark Constantine, co-founder of Lush and head buyer and perfumer at the brand, hopes to see perfume used as an art form, and as a form of expression.

The free exhibition will be open to the public on weekdays from 10am- 9pm, and Sundays from 11:30am to 6pm until June.

The first part of the series was unveiled in January, and showcased two of the brand's most iconic fragrances – The Sun and The Smell of Freedom.

More: Lush launches Sun Cinema pop-up experience

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