Designed to showcase the brand’s new Studio Pro range, the activity saw trained staff deliver complimentary styling sessions across the seven days.
The pop-up mirrored a hairdressing salon, and featured a series of individual stations complete with chairs, mirrors and products from the new range. Campaign imagery was also featured throughout the space.
Following their styling experience, consumers were invited to step into a photo booth to snap an image of their new look. The booth posed the question 'Who do you want to be today?' and invited participants to pose for three photos.
The photograph could be shared on social media, and it was displayed on a digital billboard located opposite the pop-up.
The brand adopted the #studiopro and #studioprosquad hashtags to promote the experience on social media.
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