In pictures: Lindt unveils 2016 Easter experiences with Innovision

Lindt worked with Innovision to launch its Easter Gold Bunny Hunts last weekend (19-20 March), which will be available to experience until 10 April.


Innovision is handling the brand's chocolate trails across the UK, and this year the campaign has grown to include additional venues and dates. 

Eight parks and gardens, including new addition Kew Gardens, are hosting Lindt Gold Bunny Hunts, family-friendly activity trails where participating children can win a chocolate Lindt bunny. Selected venues will also offer Easter-themed arts and crafts activities. 

Innovision will also manage Lindt’s three Gold Bunny Warrens, where children who count the bunnies in the grassy warren will receive a prize from the brand. 

These will be located at Kingston’s Bentall Centre, the Bluewater Shopping Centre in Kent and Birmingham’s Bullring, another new venue for 2016.    

Bluewater will also host demonstrations from one of Lindt’s master chocolatiers from 25-26 March.

Lindt has produced Easter events for the brand in 2009, 2014 and 2015. 

Peter Germond, production account director at Innovision, said: "The Lindt Gold Bunny is such an iconic Easter character and so we’re thrilled to be working with the Master Chocolatiers for the fourth year to deliver a special day out for the whole family to enjoy."

Last year's event at the Bluewater Shopping Centre saw Lindt give away a one kilo gold bunny.

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