In pictures: Lidl unveils Spanish pop-up eatery

Supermarket brand Lidl unveiled its first pop-up restaurant in Spain over the weekend.

of

Located at the Capitol Cinema in Madrid, the restaurant was open for four days, from 25-28 November, and aimed to offer diners a live gastronomic experience. Lidl also wanted to showcase its 'Deluxe' premium range of food in the run-up to Christmas, with a menu created by Michelin star chef Sergi Arola and featuring dishes from the range. 

The restaurant, which could seat up to 60 people at a time, had a set menu priced at 10 euros, with a choice of starters, four main courses and two desserts. More than 1,000 enjoyed the dining experience over the four days, with people booking in advance or joining a waiting list on the day.

All proceeds from the project #Lidlenelcapitol were donated to charity. 

Earlier this year, Lidl paid homage to Scottish mussels with a three-day interactive culinary event. Tesco meawhile launched its first pop-up wine bar in Soho over the summer. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs