Emulating the theme of Lidl’s Christmas TV advert, Smarts created an authentic Christmas stall in the centre of St George’s Market in Belfast. The set-up was surrounded by a ten-foot-tall Christmas tree, as well as Santa and his sleigh.
Approximately 90 guests were in attendance from the media and blogosphere.
Lidl ambassador, chef Ian Orr, cooked up a range of recipes on the night, including curried parsnip and honey soup, roast breast of duck with honey roast carrots, port and onion sauce and chocolate pots with baked clementines. Guests left with goodie bags filled with mince pies, luxury Christmas pudding and chocolate coins.
The activation had previously visited Dublin before travelling north to Northern Ireland. Agency Smarts Communicate assisted on-site at the latter event.
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