In pictures: Lenovo's tattoo service with a difference lands in London

Lenovo unveiled its Illuminated Ink pop-up, the UK's first projection tattoo parlour, in London's Soho last weekend (22-23 April).


Those who visited the space were invited to choose from a range of artistic creations designed by tattooist James King, such as angel wings and intricate flower illustrations. 

Using Lenovo’s Yoga Tab 3 Pro product, a member of staff then mapped the individual’s selection onto their skin using nothing but light. 

A photographer was on hand to capture the creations, which were then printed out and hung on the walls around the space. 

The experience afforded participants the chance to see how a tattoo would look on their skin without the pain, and the pop-up was free to enter.

Agency 3 Monkeys devised the concept and handled PR for the two-day event. 

Earlier this year, the brand unveiled its first retail experience zone in Reading, and another opened in Bristol soon after.

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