In pictures: Lavazza's free coffee drop during Fashion Week

Lavazza teamed up with Vespa and agency Amplify to provide fashionistas with free coffee during the final two days of London Fashion Week (LFW), which concluded yesterday (22 September).


The three-strong fleet of brightly coloured scooters, which showcased both the Lavazza and LFW branding, serviced caffeine lovers within a one-mile radius of Soho’s Golden Square.

In order to receive a visit from one of the Vespas, people could simply tweet or Instagram @LavazzaUK along with the hashtag #LFWLAVAZZA with their order. A representative would then contact winners to confirm their beverage requests. 

The beverages were served in bespoke Lavazza coffee cups designed by London-based womenswear label Marques Almeida especially for LFW. 

Lavazza was the official coffee of LFW, and it could be sampled across 13 locations throughout the five-day event. 

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