The activation, in collobaration with agency Amplify, is making use of the 'Ripple Maker’, technology that prints detailed photographs or written messages straight onto the foam of cappuccinos and lattes.
Hordes of tennis fans facing the lengthy Wimbledon queue are being treated to a complimentary Lavazza coffee, with the added surprise of having a selfie printed onto their drink, with the aim of turning a cup of coffee into a memorable and engaging experience.
Lavazza ambassadors Toni Nadal, Judy Murray and Carlos Moyá are also making a special guest appearance today (29 June), to hand out Lavazza coffee to those in the queue. The tennis tournament kicked off on 27 June for a fortnight and will end on 10 July.
Lavazza has created a coffee-themed activation at Wimbledon for the last five years. In 2015, tennis star Caroline Wozniacki hosted a Lavazza coffee break experience at Wimbledon.
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