The experience gives guests the chance to hone their skills behind the wheel with expert tuition and take part in an off-road adventure on a 32-mile course taking in the whole of the 12,000-acre Goodwood Estate.
Around 70 members of the press from business, lifestyle and motoring publications gathered at Goodwood House in the morning, and were served breakfast including pastries, tea, coffee and juice.
Lord March, who manages the family seat at Goodwood Estate, welcomed guests to the estate ahead of the experience. He said: "This combination of Goodwood and BMW, in partnership with Michelin, creates a fusion of skills and expertise that will provide a truly exceptional new experience. With expert tuition at the Motor Circuit to help improve driving skills in some fabulous cars, and a challenging off-road course encompassing areas of the Estate few have seen before, this will be a more hands-on activity than anything done before."
Graham Grieve, BMW Group UK managing director, added: "Through this unique partnership between BMW Group and Goodwood, visitors will have an unforgettable day in this wonderful setting. From the natural beauty of this exceptional Estate to the thrills of the historic Motor Circuit, they will experience the best in our world-class line-up of performance cars - both MINI and BMW, as well as the ultimate luxury car from Rolls-Royce. We are delighted and excited to launch this programme today."
Guests were split into two groups, with one half driving BMW X5 and X3 vehicles across Goodwood’s Estate, heading into the forest and negotiating hillsides and chalk pits, with a stop at an alfresco dining area in the middle of the forest, where drinks, savoury pastries and cheese and bicuits were served.
The second group got behind the wheel of BMW’s M235i, M3, M4, M5 and M6 cars, plus the Alpina D3 Bi-Turbo, with one-on-one tuition from a team of instructors who helped guests hone their high-speed driving skills around the Motor Circuit. They also had the chance to push the limits of the machinery even further with a winter handling session on Goodwood's special high-tech, powerslide area.
The groups were served lunch at the Jackie Stewart Pavilion with bowl food including mini burgers and chips, mushroom risotto, Caesar salad, butternut squash tortellini and a range of desserts and smoothies, before swapping itineraries. Guests also had the chance to take a helicopter ride to enjoy a bird's eye view of the Estate. Following the experiene, guests were served afternoon tea at Goodwood House.
Four key components make up Ultimate Driving At Goodwood; Adventure (off-road driving), Performance (Motor Circuit driving, with the chance to learn how to drive the perfect fast lap), Academy (developing skills on the road and learning how to control models from the BMW family both on the circuit and on a special low-grip surface) and Ultimate (a tailored programme with options including a morning lapping the circuit at high speed combined with an afternoon of off-road adventure).
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