The activity kicked off with a social media-powered campaign, where local businesses were encouraged to tweet the gin brand with the hashtag #FreeGandB. Brand representatives visited more than 20 offices, where they served up free samples of the new serve.
Langley's No. 8's international brand ambassador, Jonathan Zammit-Tabona, hosted a gin masterclass at Birmingham’s Hyatt Regency, and co-founder Mark Dawkins delivered a talk at local venue Loki Wine.
The brand also hosted an outdoor bar on the top of the Birmingham Library in partnership with the Birmingham Hippodrome for one day, and over the weekend it devised a pop-up bar in the entrance of the the new Harvey Nichols in Birmingham’s Mailbox, where a menu of fashion-inspired cocktails were served.
Given the success of the inaugural G&B Week, Langley’s No.8 Gin plans to make it annual event in Birmingham, the city where the gin is made.
Kershaw told Event: "Our objective was to engage the community of Birmingham and involve them in our new signature serve. We already knew there was a lot of love for our brand in the city, however locals' passion and support for the brand was overwhelming.
"The venues, press and consumers all got into the spirit (excuse the pun) and we were proud to be a part of such a milestone week in Birmingham. It has given us the springboard to take Langley's G&B global."
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