In pictures: Kronenbourg's D'Alsace-tian dog pop-up bar

The first ever bar to be staffed by dogs was opened by premium beer Kronenbourg 1664 on Friday (6 May).

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Bar D’Alsace-tian, the French bistro-themed venue in central London, boasted a four-legged staff of professionally trained Alsatians who delivered Kronenbourg 1664 directly to customers at their tables.

Each dog wore a barrel, which was inspired by the kegs worn by St. Bernard rescue dogs, where a chilled bottle of Kronenbourg 1664 was ready.

The bar was opened to celebrate the new ‘Alsace-tians’ ad campaign, which stars Eric Cantona. 

Ifeoma Dozie, Heineken brand director for mainstream beers at Heineken, said: "Bar D’Alsace-tian was a huge success and perfectly brought to life our new campaign starring the Alsace-tian's delivering Kronenbourg 1664 to the deserving.

"Not only was Bar D’Alsace-tian very well-received by those that visited it, it has become a globally famous story, with social media and press all over the world talking about the world’s first bar where dogs deliver beer to the guests."

Earlier this year Dog's Trust opened a MicroChippy which catered for humans and their furry friends.

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