Bar D’Alsace-tian, the French bistro-themed venue in central London, boasted a four-legged staff of professionally trained Alsatians who delivered Kronenbourg 1664 directly to customers at their tables.
Each dog wore a barrel, which was inspired by the kegs worn by St. Bernard rescue dogs, where a chilled bottle of Kronenbourg 1664 was ready.
The bar was opened to celebrate the new ‘Alsace-tians’ ad campaign, which stars Eric Cantona.
Ifeoma Dozie, Heineken brand director for mainstream beers at Heineken, said: "Bar D’Alsace-tian was a huge success and perfectly brought to life our new campaign starring the Alsace-tian's delivering Kronenbourg 1664 to the deserving.
"Not only was Bar D’Alsace-tian very well-received by those that visited it, it has become a globally famous story, with social media and press all over the world talking about the world’s first bar where dogs deliver beer to the guests."
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