In pictures: Krispy Kreme hosts summer-themed picnic in London

Krispy Kreme and Devries Slam devised a summer-themed picnic to celebrate the brand's 78th birthday and promote its new product offerings in London on Monday (13 July).


Hosted at rooftop venue Roofnic, the event space included branded bean bags and props including milkshakes and doughnuts, meanwhile cardboard picnic box versions of the US-based brand’s new limited edition doughnut hamper were scattered throughout. 

Attendees could sample the contents of the hamper, which has been designed with the summer months in mind. It is comprised of two dozen assorted doughtnuts, branded sunglasses and a Frisbee, and is available exclusively through Krispy Kreme’s new click and collect online service.

Krispy Kreme’s new Cheesecake collection, which includes salted caramel and luscious lemon flavours, along with the brand’s new milkshake varieties – Chocolate Dreamshake, Strawberry and Caramel Biscoff - were also available for sampling on the night.

Giant Jenga and Connect 4 games were on hand to keep guests entertained, and an acoustic guitarist played summer hits throughout the evening.

More: In pictures: Krispy Kreme creates giant box of doughnuts to promote new events service

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